Blogging tips: Boosting your Domain Authority

Blogging tips: Boosting your Domain Authority

I’m relatively new to all of this super-tech behind the scenes blogging malarkey and have been working hard to understand everything and put it in to practice to improve my blog. Recently, I’ve been focusing on domain authority and specifically, boosting my domain authority.

In short, if you don’t know what domain authority is it’s a score that every domain has from 1 to 100 that was developed by MOZ. Basically the higher your domain authority is, the better your web traffic is and higher your search engine ranking. Ultimately, this makes your site more appealing to brands and PR companies etc as essentially you have more authority. Pretty simple really, it is literally your domain’s authority.

So how do you get your domain authority to 100 and have Apple begging to work with you? Well that is the more difficult part. It’s very difficult to get your domain up to 100 -Sites like Google and Amazon have a domain authority of 100. If you want to check your current domain authority, you can check it out by entering your web address here.

There’s no way to suddenly bump your domain authority from one to fifty, it’s something you have to be persistent and patient about. Therefore, I’ve put together a list of five ways to boost your DA below.

Five ways to boost your DA

  1. Link to reliable and authoritative websites in your posts.
  2. Get other sites to link to your website. When you collaborate with a company, ask them to post links to your site on their site.
  3. Improve your internal links. Link your posts back to your other posts. When you put up a post include links to similar posts on your site, especially older posts that aren’t seen as much anymore – that’ll improve your domain authority and views.
  4. Get your content shared on social media. If your content has lots of likes, shares and comments then surely it is better content and deserves a better DA.
  5. Make sure you know the difference between follow and no-follow links. This can be pretty complicated and I only understand it because I read a really really great blog post by Maria J, you can check out the post and her blog here – trust me, it is really helpful. Basically though, not changing your links to no-follow when they should be can get you in serious trouble with Google and affect your DA.

Don’t get me wrong, I’m no expert, I’m just getting started with all this DA and SEO stuff myself, but I thought if I could simplify the best bits for you guys then it’d help you all out.

Of course, getting a good DA score and getting contacted by companies isn’t the whole point of blogging, and if it is what you’re setting out to do then you’re probably doing it for all the wrong reasons. However, it is an added bonus that can help your hobby become a bit more rewarding – just don’t get too hung up on the numbers.

I really hope this has helped some of you out, please feel free to leave a comment if you have any questions – not that I’m sure I’ll be able to answer them all, but I’ll try. Failing that, get yourself a notepad and get on google!

Thanks for reading, if you’d like to follow any of my social media accounts you can find my links here. Or, if you fancy it, you can check out my May Favourites! (See, it is as simple as that to create links back to your own site, easy right?)

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May favourites

May favourites

This month I’ve been loving a lot of things so it’s been really difficult to narrow it down. First up would definitely have to be Sainsbury’s new marble/rose gold stationery range. If you follow my Instagram you may have seen my story where I was going on about wanting to buy every single thing – and this was no word of a lie. They had so so many pretty notebooks and we all know I am a major notebook hauder. However, I managed to limit myself to just three items (although I will definitely be going back for more after pay day) and I picked up this marble design ‘Things to do’ clipboard, these glittery tapes and this rose gold pen pot which I am using to hold my growing collection of beauty blenders!

stationery flatlay

I’ve also really been loving bralettes this month. As the weather has finally got its shit together in England and got warm, I’ve been loving wearing bralettes as they are so comfy. I bought the white one from Tesco this week and I’m just obsessed! These are my favourite three right now, from the plain black is from Topshop and the rose embroidered one is from Primark. You can find my Primark bralette and lots of other purchases from Primar, New Look, H&M etc, in my Huge Holiday Haul post!

Facetune

I’ve also been enjoying reading Beautiful Disaster by Jamie McGuire. I’m only about a third of the way through, but so far I’m enjoying it. I started this book about this time two years ago but so hooked on I’ll Give You the Sun by Jandy Nelson that I never ended up finishing it. The book is your typical good girl meets bad boy kind of book, but I’m a sucker for that kind of thing in the summer. The book is often compared to the likes of Twilight and Fifty Shades, so if you enjoyed any of those you’ll probably enjoy Beautiful Disaster.

jmc_beautifuldisaster_cover-e1333664180331

I decided last week to invest in a selfie ring light. I originally bought the light to use for blog posts, as my bedroom is north facing and so doesn’t get a lot of sun light, taking blog pictures isn’t always easy. Therefore, I thought the light would just brighten up flat lays that little bit – and it does. You may have seen me raving about the light on my Instagram story, because I was just so impressed with how bright and useful the tiny thing is. It was just £5 on Amazon, which I think is great! It also definitely makes a big difference to selfies. So often I go to take picture of a make-up look for Instagram or a blog post and it never looks half decent, but the light really works its magic – I’d definitely recommend.

I finally managed to find a pair of loafers I like on Boohoo a couple of weeks ago, and for the last half of May they are pretty much all I’ve worn. I managed to grab them in a sale for just £15 and although I’ll admit they definitely aren’t the shoes you want to go for a hike in (I spent the day walking around the NEC in Birmingham in them and came back with some lovely blisters) they’re ideal for just going to work in or going out for a meal in. You can find them here if you fancy a look.

Finally, while the weather has been nice the past couple of weeks, I’ve been living in my NYX soft matte lip cream in the shade Athens. It’s a really summery-pinky shade and although it isn’t what I usually go for, I’m loving it.

What have you been loving this May? Let me know in the comments below!

I’m just going to add in a bit of shameless self-promo here – if you haven’t already, go check out my Instagram here and give it a follow if you fancy it as I’m so close to hitting 2k! Thank youuuu! If you’re interested in any of my other social media links you can find them here.

Thanks for reading! Why not check out my last post- Favourite Five Lipsticks?

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Real talk – voting in the General Election

Real talk – voting in the General Election

(For important links to help you get educated about voting and register to vote in the 2017 General Election skip to the bottom of the post!)

If you are a young person living in the UK then please take the time to read this post.

Before I get into this, I realise that education is messed up – they’re more interested in whether you’re wearing nail varnish or your trousers are to tight than educating you on politics and what a mortgage means and how taxes work. Their priorities are all wrong and as a result, so many people leave school not having a clue about politics. Ultimately, education is to blame, in my opinion, for the amount of people who don’t vote. However, I can’t not put up a post about this as it is important to me and I know young people read my blog and I can’t not say this.

Use your vote

A few years ago I didn’t really understand why so many people get so annoyed about people who don’t vote, I mean in the grand scheme of things is my single vote really going to make that much of a difference? Yes. If everyone thought that way then nobody would vote. Only 64% of people voted in my constituency in the 2015 General Election. Do you realise how much of a difference we could’ve made?

I see all the people in my town ranting about how much they hate Conservatives and how our MP does nothing for us, but if so many people think that way then how did we end up with a Conservative MP again in 2015? I’ll tell you how, not enough of them got out there to vote.

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www.votenone.org.uk

We have been granted an opportunity for a say by our lords and masters, the politicians, and some of us are literally throwing that a way. This so called ‘democracy’ is incredibly unfair as it is, don’t throw away the one little bit of power that we do have. So many people don’t vote, possibly because they are lazy, or because “I don’t know enough about politics so I won’t vote” or “my one vote won’t make a difference” or even “I don’t like the leader even though I like the policies.” Would you believe I’ve even heard some people say “I knew Conservatives would get back in anyway so I didn’t bother voting” and even worse “I thought Labour were going to get in for sure so I didn’t bother voting.”

Can you see how pathetic all of those arguments are? It takes ten minutes on Google to get some basic knowledge of each party and their manifestos. You don’t even have to get up and go out to your local polling station, register for postal voting – it comes right to your door and you don’t have to lift a finger. Your one vote counts for so many reasons… it shows politicians that we aren’t ignorant and lazy and we care. It also means that more people voting means we can actually get a better outcome. Don’t sit there and complain about the “bloody tories” and then not go out and vote. You do not have the right to complain about anything if you don’t attempt to make a difference.

As for the “I don’t like the leader even though I like the policies,” that is ridiculous. You aren’t voting for Corbyn or May, you’re voting for who you’d like to represent your constituency and what is important to you. I don’t particularly like either Corbyn or May, but I am not going to give up my vote because I don’t like how they dress/their hair style.

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I’m sure even my followers that aren’t English are more than aware of the fact that we will be leaving the EU. Do you know the turn out for England was 73%. What happened to the other 27%? You look at how damn close that referendum was – Leave won by 51.9%. Do you see how that 27% could’ve made a difference when it is so close like that? But, yeah, I’m just using that as an example because I wasn’t happy with the outcome and I wanted to remain, aren’t I? Maybe. It proves my point though.

Right, so if you’ve made it this far – which I really hope you have – I’m going to give you some links to make this all very easy for you.

REGISTER TO VOTE YOU HAVE JUST TWO DAYS LEFT – Click here

SOME BASIC INFO ON THE PARTIES AND THEIR POLICIESClick here

SOME QUIZZES TO HELP YOU DECIDE WHO TO VOTE  FORQuiz one | Quiz two

Now you have no excuse. It takes five minutes to register, five minutes to read up on the policies, five minutes to do one of those quizzes. Get signed up for postal voting so you don’t even have to pause Netflix to vote. Whatever you do, just do something. You do not have the right to sit and complain about our country if you do not vote. Your one vote DOES MAKE A DIFFERENCE.

God I hope this post changes at least one persons mind.

emmachxrlotte

Friction Free Shaving subscription – does it really work?

Friction Free Shaving subscription – does it really work?

I’ve recently seen numerous bloggers raving about the Friction Free Shaving subscription service, and so I decided to see whether it really is as great as everyone is saying.

As a very un-organised and forgetful person, my razor definitely isn’t something always on my mind. I’m pretty sure that I had my previous razor for around four months (and I wonder why I get shaving rashes?!).

So when I heard about this new subscription service where you get a new blade for every week, sent to your door, without you having to life a finger, I was all for it. Plus, it saves money as you are only getting new blades and not a new handle every time!

Not to mention the fact that the razor is a gorgeous rose gold/copper colour – you can’t say no.

It is only £5 a month for the three blade razor, and £8 for the five blade (both of which easily match most other razors) and with my code GWCA18 you can get a mega 30% off!

Facetune

Okay, so it’s innovative, original, hygienic and really pretty, but does it really work? I can confirm, that after trying and testing the razor, it is friction free. I have super sensitive skin and always have to soak my legs for ages and use a load of shaving cream before shaving and then coat them in layers of aloe vera after.

However, the Friction Free Shaving razor seems to do the trick. My legs are super soft and totally rash-free! I am 100% happy with the razor and think it is well worth it’s reasonable price!

So head over to the Friction Free Shaving website and check it out, it’ll be at your door in a couple of days! You’ll never have to worry about sore and bumpy skin again!

Let me know if you give the razor a go and again, feel free to get yourself 30% off with my code – GWCA18. Thanks for reading and if you enjoyed then make sure you give my blog a follow!

emmachxrlotte

MAC vs bareMinerals

MAC vs bareMinerals

You may have seen my review a couple of months ago about MAC‘s Studio Fix Fluid foundation (if not you can check it out here). After two and a half months, it has almost ran out and so I decided to invest in another foundation.

Not that I really had any issues with the Studio Fix – in fact I really liked it – I thought I’d just experiment and see if there was anything better out there.

I’ve heard some really great things about the bareMinerals bareSkin Pure Brightening Serum foundation and the reviews were all raving. At just £3.50 more expensive than the Studio Fix, I thought I’d give it a shot.

Now, the whole idea behind bareSkin is that you feel like your skin is bare. I’ll give it its due, I don’t really feel like I’m wearing any foundation, but the coverage really is really quite light.

Although I will add that it is definitely buildable. But I, personally, don’t really want to be using half a bottle every time I put my foundation on. You can’t have everything though right? I guess that weightless and bare feeling just doesn’t go with high coverage.

That is just my personal preference though, if you’re looking for a light foundation then definitely try bareSkin!

I chose the Bare Porcelain shade, as I am very pale. MAC’s NC10 is just the right shade for me, being the lightest shade available for Studio Fix, and Bare Porcelain was the lightest shade available for bareSkin. However, as you can see in the image, the two colours are kind of different. That is the Studio Fix on the right and that is bareSkin on the left. The bareSkin is really a fair bit darker – not very porcelain.

Facetune I admit, when it’s blended out and covered with my usual powder it isn’t horrifically dark but it definitely is a bit too dark for me. It’ll probably be great for when the weather sorts itself out and I have a tan – but for now I’ll be mixing it with a lighter foundation.

However, that isn’t bareMinerals’ fault that I’m as pale as a ghost. The shade isn’t right for me, and that is fine. What is annoying however, is that they call it ‘bare porcelain’ when in my opinion it is far from it. Also, on the website the image of the shade is almost white, yet in real life it is far from it. So I’m pretty disappointed that the name and image is so misleading.

All of that aside though, the foundation itself isn’t at all cakey and gives my skin a nice glowey look – it does what it says on the tin. When used with my Basic Beauty Tools blender (check out my post on their blenders here) it looks flawless and natural. If I could get a lighter shade I’d probably purchase this again as it is a great feeling and looking foundation, but for now it is just a little too dark. If you’re not particularly pale and not looking for a heavy coverage though, this would be a great foundation for you!

Overall I’d give the bareMinerals foundation a good eight out of ten. However, I’m going to give bareMinerals themselves a poor two out of ten for effort with variety of lighter shades and for making the descriptions of the shades so misleading.

Have you got a foundation you could recommend? Especially a super pale one? I’m still on the hunt for good coverage, lightweight and pale foundations (high street or high end), so leave any recommendations in the comments!

Thanks for reading! Look out for a review on the Friction Free Shaving subscription service coming on Friday – it’s an interesting one. Until then, check out my social media links and give my blog a follow if you want to see more from me!

emmachxrlotte